How to Prepare for your Corporate Imagery
Your corporate photos convey professionalism and build trust with your audience. It is important to display the authentic you and project the desired tone for your business. It allows people to connect with you on a more meaningful level.
Consider the culture of your company and whether you want to come across as creative and hip or formal and professional. The focus should be on your face so things like lights, backdrops and clothing should be kept simple. The location of your portraits will also have a bearing on the wardrobe you choose.
There are no strict rules so when selecting your wardrobe choose what makes you feel incredible! Take some time to see examples of what works on my Corporate What to Wear Pinterest Page.
Dark, solid jackets with a colored shirt and a colorful tie seem to make the best shots. Alternatively, a coat and dress shirt, no tie is also a great look.
Simple jewel toned colours in blue, green and purple are flattering and provide a nice contrast to skin tones. Neutral colours like pastels beige and yellows blend your skin into your clothes and can wash out the complexion. If you do decide on a warm neutral just be sure to pair it with a dark blazer or scarf for definition. Stark blacks and whites can feel very solid so consider opting for a richer tone of chocolate or cream. An exception is a solid white or cream suit which can look sharp!
Women, consider a modest V neck shape to elongate the neck and opt for sleeves at least to the elbow. Fabrics that introduce texture are a good choice because they provide visual interest. If you are wearing a blazer pair it with a collarless top. This keeps the neckline simple and modern and draws attention to the face.
Clothes to Avoid
Deep plunging necklines – keep branding goals in mind
Busy patterns, tweed and plaid – they appear to move
Non business related logos – they are distracting
Turtlenecks – your head will appear to float
Best to keep jewellery simple unless flashy jewellery is a statement of you, in which case, go for it!
Avoid tan lines or sunburns and don’t worry about blemishes, they are easily photoshopped. Nails may or may not be included so be sure to pay attention to nail care. I also work with a professional makeup artist so please let me know if you’d like to take advantage of this service.
Angles are your friend and the goal is to create flattering shadows. Turn one shoulder closer to the camera and lean slightly forwards, this elongates the neck and tightens the jaw. I will pose you so don’t stay up late practicing!
Please let me know ahead of time if you have any preferences, worries or concerns. There is no reason you shouldn’t leave with photos you are completely happy with.
Remember to relax. You might even have fun!